Friday, May 22, 2009

Sustainability

I wanted to share this article because it rings so very true. Consumers are constantly bombarded with "green this" and "green that." It's becoming more difficult to make buying decisions that are in line with our beliefs.

This article (http://www.bbmg.com/pdfs/BBMG_sustainability_white_paper.pdf) makes great marketing points for consumers but especially for businesses who focus on sustainable products. How to set apart from competitors by truly providing products that are practical for the environment, shares the same value with consumers and actively adds value to the community at large.

LaGina


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